When you're trying to build a brand, the power of customer feedback, reviews, and social proof cannot be overstated. These elements can help businesses build trust with their audience, boost their reputation, and drive more sales. Here are 20 quotes from marketing experts that emphasise the importance of customer feedback, reviews, and social proof:
"Customer reviews can be your secret weapon to outsmarting your competition." – Randi Zuckerberg
Randi Zuckerberg reminds us that customer reviews can give businesses a competitive edge. By encouraging customers to leave positive reviews and responding to any negative feedback, businesses can show that they are committed to delivering high-quality products and services. There's also no one better placed to provide insight into a product's pain points. So if you listen to your customers' constructive feedback, you'll be well on your way to improve and innovate your products in a customer-centric way.
"Reviews aren't just about feedback, they're about building a relationship with your customers." – Oprah Winfrey
Oprah Winfrey reminds us that reviews are not just a one-way communication channel. By responding to reviews and engaging with customers, businesses can build stronger relationships and show that they care about their customers' opinions and experiences.
"Your most unhappy customers are your greatest source of learning." – Bill Gates
We absolutely love this one. While it can be hard to hear negative feedback, there's so much potential to use it constructively. Customer feedback can provide valuable insights into what's not working and help you make changes that will improve your business.
"The best marketing doesn't feel like marketing." – Tom Fishburne
This quote emphasises the importance of creating a customer experience that feels authentic and genuine, rather than a contrived marketing ploy. When customers feel like they're being sold to, they're less likely to trust your brand and more likely to look elsewhere. When you share your customer reviews, it's the kind of marketing that doesn't feel like marketing.
"Customers who share their feedback with you are your friends. They're telling you what they want, and what they need to be happy." – Shep Hyken
Shep Hyken's quote reminds us to view customer feedback as a gift. By listening to your customers and using their feedback to improve your offerings, you can create happier customers who are more likely to stick around and refer others to your business.
"Reviews are the new marketing. They're the key to building trust and credibility with potential customers." – Andrew Davis
Andrew Davis' quote highlights the growing importance of customer reviews in building trust and credibility with potential customers. Positive reviews can help attract new customers and improve your search engine rankings, while negative reviews can drive potential customers away.
"Your customers are your best salespeople. By creating a great customer experience, you can turn them into loyal brand advocates." – Jay Baer
Jay Baer's quote highlights the power of customer advocacy in building your brand. By creating a great customer experience and encouraging customers to share their positive experiences with others, you can attract new customers and create a loyal customer base.
"Social proof is a powerful driver of customer behaviour. By showcasing positive customer feedback, you can influence potential customers to make a purchase." – Neil Patel
Neil Patel's quote emphasises the importance of social proof in influencing customer behaviour. By showcasing positive customer feedback on your website and social media channels, you can create a sense of trust and credibility that can drive more conversions.
"Your customers are the lifeblood of your business. By listening to their feedback and making changes based on their needs, you can create a sustainable business model." – Joanne Wilson
Joanne Wilson's quote highlights the importance of creating a sustainable business model by listening to your customers. By understanding their needs and making changes that benefit them, you can create a business that's built to last.
"Your customer doesn't care how much you know until they know how much you care." – Damon Richards
This quote perfectly sums up the importance of showing empathy and understanding towards your customers. It's not enough to simply have knowledge and expertise; you need to demonstrate that you truly care about their experience and are invested in their success. By actively soliciting feedback and responding to customer concerns, you can show your customers that you care about their experience and are willing to improve.
"Customer feedback is the cornerstone of improvement." – Anonymous
Customer feedback is the best way to gauge the success of your business. It provides valuable insights into what your customers like and dislike, and helps you improve your products and services accordingly. Seeking feedback is really the best kind of market research you can undertake.
"Reviews aren't just a nice-to-have, they're a must-have in today's digital world." – Sheryl Sandberg
Sheryl Sandberg emphasises the importance of reviews in today's digital age. By collecting and displaying reviews, businesses can build trust with potential customers and establish a strong online reputation.
"The voice of the customer is the most powerful marketing tool you have, so make sure you're listening." – Melinda Gates
Melinda Gates emphasises the importance of listening to customers to better understand their needs and improve business operations. By collecting feedback and reviews, businesses can gain valuable insights that can help them make better decisions and better serve their customers.
"Your brand is what other people say about you when you're not in the room." – Jeff Bezos
This quote from Amazon founder Jeff Bezos emphasises the importance of reputation in business. Your brand is not just what you say about yourself, but what others say about you. It's important to actively manage and improve your reputation through customer feedback and reviews.
"Feedback is the breakfast of champions." – Ken Blanchard
Feedback, both positive and negative, is essential for personal and professional growth. By embracing feedback from your customers, you can improve your business and become a better entrepreneur.
"A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is." – Scott Cook
This quote emphasises the power of social proof and customer reviews in shaping brand perception. In today's interconnected world, customers have a louder voice than ever before, and their opinions can make or break a brand's reputation.
"The customer's perception is your reality." – Kate Zabriskie
Ultimately, it doesn't matter what you think about your product or service; what matters is how your customers perceive it. This quote underscores the importance of understanding your customers' needs, preferences, and pain points in order to deliver a customer experience that meets their expectations.
"Good content isn't about good storytelling. It's about telling a true story well." - Ann Handley
This quote speaks to the importance of authenticity and transparency in marketing. Customers can spot insincerity from a mile away, so it's crucial to ensure that your content and messaging align with your brand values and resonate with your target audience.
"Customer reviews are like virtual word-of-mouth recommendations, so make sure you're giving your customers something to talk about." – Marie Forleo
Marie Forleo highlights the importance of word-of-mouth recommendations in the digital age. By providing exceptional customer service and delivering high-quality products, businesses can encourage satisfied customers to leave positive reviews and spread the word about their business to others.
Customer feedback, customer reviews, and social proof are all essential components of a successful marketing strategy. By actively soliciting feedback, listening to customer concerns, and then broadcasting the positive feedback to your audience, you'll be well on your way to building your brand and converting your followers into customers.
Customer reviews are a critical component of marketing and advertising strategy. They provide potential customers with the information they need to make an informed purchasing decision, and can be used for brand awareness, building trust with customers, and as a tool for generating revenue. If you're looking to gather reviews for your business, you can get them through your website, or you can use the best review platforms that are specifically designed for this purpose.
What is a review platform?
Review platforms are places where your customers can leave feedback about your products or services. These websites, apps, and social media enable you to create an online profile that will showcase your customer reviews - allowing you to get more traffic, increase sales, and grow your business. The further the word spreads about how good your business is, the more people you'll attract to it.
Different types of review platforms
There are many review platforms out there, but not all are created equally. Each differs in its strengths and weaknesses and are used for many different purposes. The customer review platform you use will depend on your business and what you want to get out of it.
With the various review platforms on the market, it can be challenging to determine which one is right for you. If you are not sure which platform to gather customer reviews is suitable for your business, here's a list of the best review platforms you can use in 2021:
Best Review Platforms
Facebook Ratings and Reviews
Facebook is a great place to start if you're looking for a top-ranking customer review platform. It is currently the largest social media platform globally, with over 2.4 billion people, and is also in the top 10 websites for global internet engagement.
Facebook Ratings and Reviews offers an easy way for users to leave feedback about the products or services they have used, as well as the business they have purchased them from. This customer review platform is beneficial because it allows users to leave reviews and ratings without having to go through the company's website, and the customer reviews you gather from it will give you a huge advantage as they are one of the first to be seen on the internet.
Google My Business
It is no surprise that Google My Business made it to the list. In our view, it is the best tool for businesses to manage their online presence. In fact, it is the most popular platform people use to read customer reviews (Bizrate Insights).
Google My Business is a free service app with many features that make it very user-friendly for small businesses. The basic version of the app includes tools for creating and managing a Google+ page, uploading photos to the profile's photo gallery, scheduling posts in advance or publishing them on the spot when you're at your business location. With a verified Google My Business account, people can easily see your name, website, contact information, business hours, location and customer reviews in Google's search listing.
Amazon
Amazon is the largest online retailer in the world, and they offer one of the best review platforms. Users can leave feedback on all types of items they purchased by other customers, which makes for a large pool of information. It's a great place to find customer reviews on food, clothing, electronics, home decorating items, etc.
It's cost-effective for small businesses to participate in, with no setup fee and low monthly charges. Amazon also offers a variety of advertising opportunities for small businesses to promote themselves and increase customer awareness. If your business offers products, it is very likely that Amazon will be your number one review platform.
Yelp
Yelp is a popular review platform that allows users to rate and give feedback to local businesses. It is considered one of the best review platforms globally, with over 500 million customer reviews written by real people on businesses of all sizes. It is gathering praise for providing both travellers and locals with dependable reviews of restaurants, bars, hotels, spas, and more.
Yelp allows users to rate all businesses with a one-to-five star rating, add comments about their experience, and post pictures of it. This customer review platform also has an unbiased review filter feature that ensures that any customer reviews you see on Yelp will be credible because it eliminates the bias of an individual reviewer.
TripAdvisor
TripAdvisor is a website that provides travellers with helpful advice on what to do and see in destinations around the world. With over 659 million visitors each month, it is a great option for businesses of all sizes and types, from hotels to restaurants to attractions to gather customer reviews.
This customer review platform helps you get in touch with your customers and learn more about their experiences, what they liked and didn't like - which you can then use to improve your business operations or services in order to make them better for future customers. TripAdvisor also has a forum for discussion by people who have actually been to your location.
Trustpilot
TrustPilot is a review platform that helps consumers make informed decisions about different businesses. It has over 3.5 million reviews and over 13,000 businesses listed on the website. It is designed to allow customers to rate their experience with a company on a scale of 0-10, and also leave a written review. Reviews are collected from all around the world. Though they're primarily in English, TrustPilot also allows for reviews to be translated into other languages if needed.
Customer Reviews for Businesses
In 2021, customer review platforms will be one of the most powerful tools to have in your marketing arsenal as it is a great way for your business to generate more leads and close sales.
The moment your customer leaves a review on one of these review platforms, it will be published for everyone to see - giving them the power to make more informed decisions about who they should buy from. This is important for any business because the majority of customers won't buy from a business that they don't know anything about.
As people are likely to buy from businesses that they trust, the best way for them to trust you is through gathering as many positive customer reviews as possible from these review platforms.
